FIGHT WITH YOUR MIND PRESENTS:

You Can’t NOT Think

An art piece to promote the shared reality movement.

Repurposing marketing tactics to create a mass art piece that sends a message to the public: "You Can’t NOT Think". Welcome to the movement that explores society’s departure from shared reality and the journey back to it.

How Sure Are You That Your Thoughts Are Your Own?

A MARKETER’S PERSPECTIVE ON SOCIETY’S DEPARTURE FROM OUR SHARED REALITY.

Look Around You

Marketing is everywhere - subtly and not so subtly placed on almost every surface you look at and even laced in many of the sounds you hear.

When we go to such great lengths with years of education or study to purposefully program information into our brains, it almost seems impossible that much of what our brain is wired to know and recall was put there without our conscious consent. We know the words to jingles for years past when commercials ran, we recognize signs for chains we have never eaten at, we know the logo and slogan for every major corporation in the country, and without a moment’s hesitation, we can complete sentences and word associations that have been unconsciously absorbed through incessant repetition.

What do we really know that reflects what we think, and what have we been told that we never really questioned?

Where is the line between the two and why are we collectively not more upset that precious real estate in our brains is being taken up by sources that tend to use us and manipulate us, all without even being privy to their end game? One would think these influences should at minimum pay rent for the space.

The line between dirty politics, brainwashing, and misuse of marketing has become very blurry, and it has become difficult to trust that what we are told is true. Manipulation has become the weapon of choice for modern warfare between countries, between politicians and constituents, and between each other.

For those of us that understand these rules of influence, we must collectively stop preying on the psychology of predictable human behaviors and instead teach those that do not to protect themselves by gaining an understanding of how they are being used.

Now, in this new world where wars are shots to the brain, the future of defense is also in ourselves.

We must think. A simple sounding idea that clearly cannot be simple because we have stopped doing it. It is an understandable offense when one considers the volume of opinions, facts, and lies we are told are facts that we must consider and wade through each day.

But the defense against brainwashing is in questioning what we are told, in thinking and cross referencing statements in as many ways as possible, and in trying to poke holes in what we hear to test its validity. If it is the truth it will stand up to scrutiny.

If it is the truth it will come out. Lies are temporary manipulations, and when we discover them in ourselves we must not hold onto our pride, we must accept truth, real truth, or our common ground will vanish.

This is our only hope in a war without guns, without battlefields, without even knowing or consenting soldiers. We must not be used. The path to ending this war on our thoughts is to think.