This tactic is used to confuse the public, especially an uninformed audience, by accusing an innocent person of the behavior or crime that the accuser committed themself. Unless the audience is already familiar with the relevant facts of the situation, it will be difficult to discern which party is being honest. The tactic is usually used in circumstances where an audience cannot have access to relevant information for whatever reason, or where the accuser can rely on a lazy audience not doing research which would uncover contradictory or revealing evidence.
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