Fear

Fear
23 Jul

Fear is more powerful than we give it credit for.  Secondary emotions that are born from fear can obfuscate the sources of our opinions and actions, making it difficult to recognize how our fears can be leveraged by others. Many times when we think we feel anger, we are actually experiencing fear, which is why fear so easily breeds hate. Hate is a fear accelerant, and alters our ability to see reality for what it is. When an idea or a term is connected to an individual’s sense of fear, it triggers self protection mechanisms that override our ability to see facts and reality objectively. In that state, an individual can experience fear when there is no danger, which is why fear can be used to alter behaviors for just about anything–not only situations that present a real threat.

Homelessness After College

Homelessness After College
03 Aug

Homelessness After College

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There are many uncomfortable conversations that are overdue in this country, but homelessness is a shame we share equally despite our politics, race, gender, sexuality, and religion. The way we look at homelessness in this country, and the reasons that people use to justify a lack of action have become so accepted that we don’t even set goals to eradicate this very fixable problem, which goes against the grain for a country like the United States with money and ideals. We tell ourselves that the homeless are lazy, or crazy, or scum–and that fear is certainly valid and includes a percentage of the population–but the homeless are also largely good people that have fallen through the cracks and people that have been screwed by circumstance.

the homeless are also largely good people that have fallen through the cracks and people that have been screwed by circumstance.

While it isn’t honorable that we pass by this problem in the streets on a daily basis, we should certainly take a moment to understand what societal influences are in place that allow us to ignore an injustice we are hardwired to feel empathy for. There seems to be a fear that drives inaction and silences our alarm for this innate empathy. It is an understandable fear that if we give a few dollars to the worn and tattered individual on a frequented corner of our travels that we might be enabling a drug habit or doing no good at all. On the other hand, we might be walking by someone we would feel empathy for if we only knew more details. It seems we want to help, but we have no idea how to help, and worse, we seem to have qualifications for who deserves the help. If we wish to solve the problem, we must see the problem clearly, and we cannot see clearly if we lump a spectrum of problems into one category.

There are many paths to homelessness, and the public should know that it is something we should all fear and empathize for because our system does not account for the hardships each citizen faces. Homelessness is an unacceptable consequence to our society’s failings but we should never allow ourselves to walk by those in need without realizing our own power in the situation. It is the citizen that witnesses the hardship not the government, and it is our duty to speak and stand up for what we know first hand.

The Great Recession

The story of two motivated, educated, ideal employees that found themselves homeless, not because of their actions, their lack of actions, bad choices, or freak statistical anomalies, but because the shameful truth in this country is that not everyone always gets to have food, jobs, or homes.

Now, people think, “how nice that you have your own business and get to work for yourself”, as though it was a dream or even a choice for us–back then, we didn’t stand a chance. It makes for an entertaining story so we laugh as we talk about our misfortune but to us the truth feels so ugly because it was not a story. We lived it. We aren’t haunted by trauma or terrified that we will find ourselves in the same position, but we are so heavily aware of how what happened to us still happens to people all the time–and we wonder, how can this go on?

It should have been easy to find work but the next two years would be the most defeating and exhausting years of our lives.

We were bright-eyed and ready to conquer the world, my husband fresh out of a post-University internship in NYC, and both of us armed with some real experience in the marketing industry. We both had a hardy work ethic and several odd jobs on the resume. It should have been easy to find work but the next two years would be the most defeating and exhausting years of our lives.

My husband has Crohn’s disease and at the time this meant that he was uninsurable. We were able to eventually get him minimally covered by a high risk pool, which did little to comfort us because we were still paying around $1000 a month without ever even seeing a doctor. This extra cost buried us at a time in your life that should be about growth and building for the future. Our finances made so many decisions for us where others would be weighing choices. My return to University was delayed, starting a family was hopelessly off the table, and it was hard to think of a time that might allow us those choices again. We lived resourcefully, on less than the coffee budget of most people, and took every opportunity for work we were ever offered. We spent hours every single day looking for work, never limiting the search. We did anything. Our most reliable gig was an under the table job in a guy’s garage where we poured automotive paint from large containers into smaller containers and labeled them. This had nothing to do with any skill set we had acquired, but personal growth and opportunities were not things we were allowed.

Our finances made so many decisions for us where others would be weighing choices.

We had applied for and been yanked around on hundreds of jobs and even had our work stolen in interviews, but it wasn’t until a nuclear meltdown of a rejection that we knew we weren’t going to make it. That “Ah ha” moment was after both of us were turned down to do one pizza delivery job collectively, for one minimum wage salary that we offered to split. It is hard to describe the humiliation that comes with being unable to replicate the life that your parents had when you are following the principles that they instilled in you to get there.

So many of our decisions were made from desperation, despite our belief that good decisions are never made this way. We knew that the job market offered us nothing, so it didn’t really matter how much we weren’t interested in being our own bosses–we were going to need to create our own jobs or we weren’t going to have jobs. We didn’t really think of this as starting a business as much as marketing our skill sets as freelancers. Looking back, it was the birth of an idea that we grew into a justice seeking machine for the people like us that have been left behind.

All waking hours were consumed by searching for work, learning about how to run a business, creating examples to show our abilities, and doing whatever odd or end we could get hired for to pay what we could of the bills in the meantime. We were exhausted, depressed, gaining weight, and falling way behind in every way you could. We saw that the ship was sinking, and even though we both thought of ourselves as fiercely independent adults, we asked to move in with my parents to try to get back on our feet.

This temporary time doubled when we couldn’t find affordable housing and with every move we felt like we were falling off the ladder instead of climbing it. Our desperation pushed us into a series of bad living situations. We lived in a converted stallion stall and worked weekends to pay our way on a farm, we lived in a camper, we lived in a car, and at a real low point, we lived in a tent down by a river until a notable storm flooded out our camp.

There becomes a point where you can’t escape the feeling and thought, “Is this how it is supposed to be?”

Not having a home is a singular experience. You look around at the way others live and wonder what they would think if they just knew how happy you would be to live in their shed. There becomes a point where you can’t escape the feeling and thought, “Is this how it is supposed to be?”.

It isn’t. This is not how any human regardless of differences would punish their fellow citizen and more than anything it hurt me to think how my family, my friends, and my neighbors likely wouldn’t have voted for the things they did if they just understood the factors that led to our struggle.

We must consider the factors that lead us to our votes and check to ensure that they are not cruel when systems fail. We must listen to those in pain and intake their problems with empathy to ensure that we aren’t blind to our family, friends, and neighbors when they are trusting us with the stories of their hardship, and we must make sure above all, that when we vote, we realize that we can accomplish more together when we collectively vote for everyone, than when we all just vote for the self.

Up by the Bootstraps, is a four step program, a community and support group, resource center, training hub, and employment entry program that requires no government assistance, capital, or public monetary donation to operate. The approach is a fundamental shift in defining solutions to immediate issues the homeless community faces and is designed to be replicable without the need for any structure to be created in new areas.

Visit Website

Next Segment In This Series: Homelessness After College 2

Homelessness After College 2

Homelessness After College 2
04 Aug

Homelessness After College 2

Previous Segments In This Series: Homelessness After College

Names of the individuals and local business have been changed for privacy and legal reasons. This story reaches further than the players involved–the universality of the issues discussed should alarm us all.

Part 1: A failure of adults

Like so many bright and hungry teenagers, Jesse and Beth listened to the adults of this nation, and worked hard in school to get into a good college. They hadn’t even met yet, but both, in their respective towns, were working through the checklist of academic achievements and extra curriculars, believing in what they had been told–that their hard work and passion, applied to a college education, would earn them some level of success. Too many teenagers from up and coming generations are faced with the same unacceptable truth. College is not a reliable pathway to work, and colleges are handcuffing former students to loans that are unbearable for those graduates that find themselves without the jobs that were advertised.

Every generation has endured some form of hardship, and sometimes our own hardships from the past make us blind to the new challenges that younger generations face. We justify watching our youth struggle because we see it as a right of passage, and possibly also because in hindsight, we see the value of the lessons learned from our own difficult experiences. Despite this value, we must have compassion, and intervene when we see nothing but pain.

We justify watching our youth struggle because we see it as a right of passage

As one of the adults in the room, I’m horrified to think that Jesse and Beth did everything “the adults” asked or recommended, and then when the result didn’t fit society’s narrative, we collectively abandoned them. Young people are by all definitions being scammed through false advertising and promises of opportunities that colleges and universities seem unable to make good on. We are letting down our children by refusing to acknowledge that not everything that was good for our generation is good for theirs. And worse, when they fail, we imagine that the problem is their endurance for difficulty, not the difficulty itself.

Part 2: Homeless with full time jobs

Jesse and Beth could be so many of this nation’s youth. They met in college, fell in love, got married, and upon graduation, were ready to find careers together. The young couple immediately began looking for work in their trained fields, and found that the hundreds of thousands of dollars spent on education had failed them entirely. As a company, we see this frequently and have come to expect that anyone freshly out of college will require almost as much training as individuals that have no higher education at all.

Due to their exceptional work ethics and natural talent–no thanks at all to the university they attended–we chose to take them on as part-time employees. As employers that provide a good wage, we were shocked when we learned that the work we could give them plus Jesse’s full time job, and a few part time gigs Beth had, weren’t coming close to paying the bills.

the couple was forced into homelessness despite a very full work schedule.

We discovered that Jesse and Beth were homeless, and had been for more than a year. Like so many others with loans that cannot be deferred, they were strapped with an enormous ongoing expense. Owing almost a grand a month in private student loans to an unforgiving bank, and with a shortage of low-income housing options, the couple was forced into homelessness despite a very full work schedule. For Jesse and Beth, the burden of student loans was only the beginning of a crushing series of events.

Part 3: COVID-19–a choice between work and safety

It is never a good time for a pandemic, or for homelessness for that matter, however experiencing both at the same time is abominable. While many of us have struggled with cabin fever inside our nice houses due to stay at home orders, Jesse and Beth have lived an unimaginably difficult existence, quarantined without shelter. Beth, who battles an immunodeficiency disorder, has struggled with her health, another expense that burdens their finances. At a time in which they needed extra precautions and assistance, they found that there was not only a lack of help, but an utter disregard for Beth’s safety.

Jesse and Beth have lived an unimaginably difficult existence, quarantined without shelter.

Recently, Jesse’s full time employer, let’s call it “Biz X”, reopened to employees. Though it was legal to resume work, Jesse was uncomfortable with the lack of safety protocols to keep employees from contracting COVID-19. With an immunocompromised wife that needed his care, and no ability to self quarantine separately, Jesse was left with little choice but to forgo a paycheck and stay away.

Jesse attempted to work with “Biz X”, explaining the situation, however “Biz X” was unempathetic. They refused to lay him off, not wanting the extra expense related to their contribution for his unemployment, but were also unwilling to compromise and make alterations to the safety of the workplace. Many people might have been able to stay at home and wait it out, thinking that the long term benefits of a steady income would outweigh the temporary hardship of living without a paycheck. But for individuals with non-deferrable student loans, this is no option at all.

With the next month’s student loan payment breathing down their neck, Jesse was given the choice of quitting to receive temporary benefits from the CARES Act, or showing up to an unsafe working environment.

For anyone unfamiliar with private student loans, it is a pervasive burden in which there is no escape and no forgiveness, unless you have money for a lawyer that can open a few unlikely doors with an “undue burden” status. Loanees cannot pause this burden or escape from it, even through expatriation. Astonishingly, for Jesse and Beth, a homeless status has not been a factor that was considered in the repayment schedule of their loan.

With all of this hardship, I had to ask myself, where is the slack supposed to come from? Life shouldn’t be this hard for young adults.

Despite all of these undue burdens, Jesse and Beth are some of our best employees. They have endured more hardship than a lifetime usually brings by just their mid-twenties. Their story is not a fringe example, but a familiar and common reality for many individuals just starting out and trying to make their way in this world.

Their story is not a fringe example, but a familiar and common reality for many individuals

This is not how it is supposed to be for anyone, and as “the adults”, we wanted to show them that despite their disappointing experiences, there are people willing to stand up and do something about injustice when they see it.

Part 4: Doing something about it

Jesse and Beth followed every reasonable step to avoid their reality, yet their actions and hard work have not had an impact on their circumstances. It is our job as adults to make sure we consider the advice we give to our youth and to protect them against predatory entities taking advantage of a generation that hasn’t had the life experience to know better. Being “the adult” means ultimately being responsible for the problems of the world and fixing them. This teaches the next generation to do the same for their descendants when we pass the torch and they are in our position.

No hard working individual should go without a roof over their head, and no bottom line should justify a business making their employees choose between the health of their family or the ability to earn an income. It is my sincere hope that we can collectively demonstrate that this is not how we treat our youth by admonishing such behaviors and by showing how caring people can band together to solve problems.

Fight With Your Mind is calling all of the “adults in the room” to do what the private student loan industry wouldn’t–recognize the undue burden. Let’s do what the university they attended should have done–pay them back when they didn’t receive the product they paid for. Let’s do what the world should have done–show them compassion. They have earned it.

The “Help Jesse and Beth get out from under their student loans donation account” has been set up here. You don’t have to donate an amount that will change their life–imagine what it means to just change their day.

Facing our fears so we can understand our differences, for the purpose of a shared reality

Facing our fears so we can understand our differences, for the purpose of a shared reality
03 Aug

Facing our fears so we can understand our differences, for the purpose of a shared reality

Our perceptions might as well be how we define reality. We can all observe one event, and regardless of how simple or straightforward that event is, we have seen time and time again that our perceptions will differ. This extends to our emotional state as well, with difficult events bringing insights that almost re-write the pain to be positive growth. Knowing that humans can’t seem to agree on a universal reality could be looked at as a terrifying thought, or depending entirely on how we choose to see things, it could be extremely intriguing. This choice holds a great deal of power because it means that the ability to see something differently is inside the self.

Hate is not our belief system, or morals, or right vs wrong–it is fear of the unknown.

Humans really enjoy knowing things. The state of not knowing makes us so uncomfortable that we conjure and hypothesize or sometimes outright make up answers to satisfy the gap that information should fill. When we don’t know something, we don’t like to admit it, but more often than not we allow lack of knowledge to simply turn to fear. Fear most commonly expresses itself as hate, and it accounts for almost every prejudice we have toward each other. People that don’t understand differences hate differences. Hate is not our belief system, or morals, or right vs wrong–it is fear of the unknown. This is extremely difficult to accept and most humans flat out reject this simple and statistically overwhelming piece of psychology, even if it is out of their character to reject information.

If we do accept this, then we realize that hatred, and therefore prejudice, is a completely fixable problem. Fixable does not mean easy, and being humble enough to deprogram and then learn the necessary information takes guts. Stepping outside the self, enough to really imagine a different set of circumstances that are nothing like your own experiences takes practice. It requires that we are always willing to learn. It asks us to commit to leaving room for future information to alter what we feel should be our conclusion. This does not mean to live in a state of flip-flopping and to never own opinions or make conclusions. It means that we can never let ourselves stop learning.

Change cannot be fought any more than time can be reversed. There is no point in trying to return to another time by wishing days past could be again.

The moment we believe we have learned enough is the moment we join the side of hate. Time is a cruel thing to those that hate change because it is the entity that ensures change is constant. Change cannot be fought any more than time can be reversed. There is no point in trying to return to another time by wishing days past could be again. What we can do is learn from our past and take our lessons into the future. Living in this state of acceptance naturally fights misunderstanding and hate and gives peace to the self. It is because of this that we should honestly celebrate our differences as they are opportunities to explore and understand more of the world. Instead of feeling small because we realized we knew less than we thought about the world, we can enjoy and marvel at how much more of the world there is that we get to experience.

One does not lose the self or a part of their identity when they change their mind. We should be willing to explore outside the box ideas because of how much more interesting they would make the world if we could understand how they are possible.

It is more important that we question than which questions we ask

It is more important that we question  than which questions we ask
03 Aug

It is more important that we question than which questions we ask

We use science to explore the world around us, to solve problems, to generally improve or ease difficult tasks, and to heal sickness or extend life. To those that are religious, science may hold little meaning for existential questions, but to non-believers, science can fill that same need for existential discovery because it is the path to understanding what it is that we exist in. It is personal to each of us whether the primary or centric question should be why–more answered by religion, or what–more answered by science. Most of the time we see this as two different or even opposing sides but it is important for us all to understand that this questioning is the root of a similarity we all share. As humans we all yearn to understand ourselves and our world–though we often focus on the differences in the details of what religion or science we do or don’t believe in.

To those that are religious, science may hold little meaning for existential questions, but to non-believers, science can fill that same need for existential discovery because it is the path to understanding what it is that we exist in.

Whether we are exploring our existence through the lens of religion or science, we still share common questions. Why are we here, and how did we get here? What does it all mean?

As humans, we are all wired to wonder whether or not there is any importance to our existence, and we wonder what mechanism brought us to be. Religion offers answers to these questions where science does not and it seems that we should ask ourselves if this is what is alluring about religion if the alternative is to live and die likely never understanding our purpose with science.

Religion offers less for some of the more Earth-based questions which can often be answered through science without disagreement between believers and non-believers. Science has had an impact on our understanding of the forces we encounter on Earth, the materials that our surroundings are made of, and the general layout of our visible universe. It has given us answers and demystified our surroundings, however about 100 years ago progress in science began to create questions just as much as it provided answers. Suddenly, scientists began discovering that the laws governing the universe were in fact not universal across the scales of size.

Suddenly, scientists began discovering that the laws governing the universe were in fact not universal across the scales of size.

To make sense of this, science began to search for a unified theory, to unite the laws of the very small with the laws of the vast and endless. Where religion views this as proof that science is reverse engineering explanations, scientists view this as a step toward a more enlightened state of understanding. Science would say that religion has no root in reality, and religion would say that scientists lack faith. Despite this perpetual disagreement, there are commonalities in the disagreement itself–both groups have elements that appear to the other to be unbelievable or unverifyable, and both see the other’s beliefs as a justification for an unacceptable worldview. However, in looking at it, the largest difference, it seems, is not whether or not you have faith but where you put your faith–either the truth is already determined, written for us to follow, or the truth is here for us to discover, if we are open enough to see it. But what if it is both, or neither, or like most things, a combination?

We have two groups, religious and non-religious, both on a search for god or knowledge through two fundamentally different systems of understanding. In our society, we are wired to feel like we have to choose between different options, however when we reject this, we can take advantage of a larger range of information, perspectives, and views on reality. If we could just drop the details momentarily for the purpose of exploration, our similarities would be highlighted instead of our differences.

Both believers and non-believers aren’t seeming to realize that they are having a shared experience. Our shared uncertainty of the other puts us all in the same boat more than we realize because both groups have an extraordinary faith that the path they are on will lead to an ultimate truth for themselves as well as a truth that proves other views wrong.

our need to feel like we are right creates the true division in our shared realities

When we feel threatened we tend to polarize, circle the wagons, and start formulating arguments against our perceived opponents. The walls we build make our separation possible, but our need to feel like we are right creates the true division in our shared realities. As humans that live in a three dimensional space that travels through the one way valve that is progressing time, change is absolutely inevitable. Hating change is common, but possibly we should stop thinking of it as normal because hating change seems to directly result in hating others. When we believe we are right, we stop taking in information, and when we stop taking in information we freeze in time, rejecting what is in front of our eyes with disbelief.

Whether we are believers or non-believers, it is important that we don’t block our paths to new information, and that we follow that information, not where we want it to go but where it does. We have all made an assumption that we can only answer these existential questions by choosing a system of thought. True progress can only be made when we put ourselves in the uncomfortable position of accepting the fear that is attached to what we don’t know. When the fear of the unknown drives so many to a system of belief to deal with existential questions, it is important to take a second look at why we hold on to the systems that we know divide us. We should question our beliefs and our systems because they are just as much a source for hate as they are a source for personal comfort. Maybe we can come together eventually, but in the meantime, we should remember that whether we compare ourselves to a god, or to a vast universe, we should all be humble in its mighty presence.

Dark Pattern Design

Dark Pattern Design
25 Jul

This tactic uses a variety of dirty tricks to deceive users when performing tasks such as authorizing payments or signing up for services.  This tactic is utilized with malicious intent and abuses the brain’s wiring for pattern recognition. Repetitive tasks wire patterns and processes into our “muscle memory”, which can be abused to trick users into accidentally approving or authorizing without intending to. This can be as simple as switching the “yes” and “no” button options after the user has become accustomed to seeing them in a certain order or location, but others can be extremely clever and complex. For a full library of tactics and reported running dark pattern scams, visit:

https://www.darkpatterns.org/types-of-dark-pattern

We all put our knee on his neck

We all put our knee on his neck
03 Aug

We all put our knee on his neck

With the murder of George Floyd, it has been a mixed bag of emotions. For the black community, they are experiencing just another instance of the extraordinary pain that comes with loss and injustice–just another needless, tragic, and hateful crime that is a reminder of how blind our country is to the perpetual suffering and discrimination endured daily due to our country’s blind, naive, and white attitude.

I am trying to remember that regardless of my disagreement with that past, I still benefit from its outcome.

I have been thinking a lot about my white heritage, my white culture, and my white privilege. Mostly I feel shame, because I hate the history that I come from. I am trying to remember that regardless of my disagreement with that past, I still benefit from its outcome. White people owe black people, not just for what previous generations have done, but for what privileges we have unfairly acquired because of that racist history. These benefits have always been at the cost of equally deserving people, and it is shameful that we have failed to see that what we have defined as our baseline, is in reality, just our sense of entitlement to a larger piece of the pie than we deserve. We need to level this playing field because the privilege was never rightfully ours to begin with. We need to change our attitude about reparations because giving back is not a sacrifice when the power was stolen, not earned. White people should be grateful for their over exposure to privileges, and hand them back enthusiastically and willingly, with grace. This is an action that would establish a new white culture that I could be proud of.

But we need to do a lot more than just that–we must dismantle our old white culture. This starts with understanding it. Like many, my shame for white culture has led me to distance myself from it, which in itself is a problem because decisions are made by people in the room, and in staying away, I’m handing over my vote. It isn’t possible for a white person to disown white history anymore than it is possible for a back person to walk down the street unaffected by black history. White culture needs to be changed by white people, and white people must accept the terrible truths of what they have inherited in order to learn.

It isn’t possible for a white person to disown white history anymore than it is possible for a back person to walk down the street unaffected by black history.

White people don’t like to feel uncomfortable. We need to stop thinking of ourselves as peacemakers, because our avoidance of conflict has tangible consequences. White people have a long history of looking the other way. The impact of our complacency and the consequence of not listening has predictably led us to where we are now.

We have collectively contributed to a normalization of brutality and inhumane treatment of black people, feeling that we weren’t a part of the problem as long as we weren’t blatantly racist. It is not enough to not participate, to not stand up, or to mitigate to avoid conflict. The truth is there whether we acknowledge it or not, and we should not act surprised when our actions, and lack of actions, have consequences.

The death of George Floyd was not premeditated murder. In fact, some would argue that it was accidental, but accidental doesn’t mean it wasn’t foreseeable or that any part of it was excusable. We should be very concerned that we have collectively allowed our norms to slide into such dangerous territory that our police officers are unable to recognize themselves as murderers in the moment they were committing the crime itself. Our scale for normal is wrong and we must fix it.

We have created a society that is so blinded that we can do harm and believe we are doing “the right thing”.

As white people, we should all take some responsibility for George Floyd’s death. While we weren’t at the scene of the crime ourselves, we all did our part in creating a society where murder has gone unpunished as long as it is a black victim. We have created a society that is so blinded that we can do harm and believe we are doing “the right thing”. We must open our eyes so that what has been normalized can be seen for what it is. If we are able to lift the veil, we might be shocked into realizing that people are being murdered right in front of us. This shock might motivate us to finally do something to stop it.

We have all been blind. We have all been ignorant to some degree unless we have experienced racism first hand. We all had a knee on George Floyd’s neck. Nothing will change until we can understand this.

What is meaningful action?

What is meaningful action?
02 Aug

What is meaningful action?

There is a silence in this country that is deafening to anyone familiar with the vision that the founders had–a system that facilitated a long term continuous and evolving debate of ideals. The atmosphere they created as an example was a stage where arguments were structured to convince your adversary of the fallacy of their logic or the wisdom of your own viewpoint. It was an accepted baseline that we would have disagreements and that we would debate and compromise our way through it, just like they did.

This conversation, this great debate, has been smothered by what partisan politics has turned into a propaganda machine

This conversation, this great debate, has been smothered by what partisan politics has turned into a propaganda machine built to cause outrage and hate toward anyone not sharing the same ideology. This outrage has stopped the conversations that once connected us and has polarized our opinions, driving us even further apart. When we cannot connect enough to put a familiar human face on the opinions we are fighting, the manner in which we fight becomes impersonal and even inhumane. We choose this or we choose silence because we are so outraged that we fear our anger will overcome us, and so we say nothing. The cyclical nature of this machine and our reactions to it causes us to live in such an overwhelmed and angry state that there is nothing left for listening. Without this network of debate, the sharing of ideals, and our experiences that bring us to them, we are stuck in a warlike state with each other.

But is it an illusion that we are fighting with each other–are there other actors at play? When we fight amongst ourselves we are, above all, distracted. We feel we have something tangible to focus our anger toward when we identify individuals that hold certain beliefs, yet the same anger is so potent that we don’t risk meaningful conversation, for fear of discomfort or confrontation. If we are right, if we have the truth at our disposal, then we should not fear–yet the shift in politics that has undermined the meaning of the truth has seemingly stolen this baseline.

Knowing how one can best create meaningful change begins with a very honest internal inventory. It is less important what is known, and more important to concentrate on how it is known or why an opinion is held in the first place. Was information ingested through a favorite news source, personal experience, anecdotal evidence, or a gut feeling? How reliable is each of these inputs, and when scrutinized, does your truth hold up?

Knowing how one can best create meaningful change begins with a very honest internal inventory.

It can be a terrifying feeling to realize that evidence doesn’t agree with internal feelings or beliefs that are so strong. It is understandable that we would avoid this internal conflict, however, the cost of avoidance at this point is a loss of control to corrupt power. One should feel outrage, but not at their fellow citizens. There are those of us that have the truth and those that have lies, but what everyone has in common is that they think they are right. This is the fault of the source of lies and should be where we ALL direct our anger. Directing our anger to the source of the problem disables the manipulation. We must overcome the discomfort of disagreement, use empathy to understand how one develops a different opinion than your own, and then listen to information, to scrutiny, to reason, and to facts in order to identify what is truth and what is not. Finally, we must realize that once we can agree on that truth, we are all in that truth together regardless of our many differences. These are the first meaningful actions we can take, and they are more powerful than any amount of effort we could put into a fight.

Making Change With Tenacity, Research, and Reasoning

Making Change With Tenacity, Research, and Reasoning
02 Aug

Making Change With Tenacity, Research, and Reasoning

If you are right, don’t let anger get in the way of your point. So much easier said than done–but every time that I find myself reacting instead of acting, I don’t make the progress I might have if I had just calmly presented the valid information that I had at my disposal. Being right means you don’t have to act angry to make change. Anger can motivate us and fuel our actions, but anger itself is not the catalyst for change. Real change isn’t instant, and even though we know this logically, anger pushes us to impatience, and our bodies feel like we need the change in that moment, not down the line.

every time that I find myself reacting instead of acting, I don’t make the progress I might have if I had just calmly presented the valid information that I had at my disposal.

When we are angry we forget we are right just as much as angry people almost never realize when they are wrong. Remembering this in the moment can help us all to make better arguments that will be more likely to be heard, and leave room for others to tell us things that can change our minds.

Anger and outrage met a brick wall, research and empathy broke through it

Only 31 years later, on the anniversary of the tragedy that took place in Tiananmen square, I feel lost beyond words as I read the news and watch oppression turning into violence. It is eerily reminiscent of the atmosphere and escalation that led toward the Tiananmen tragedy and it looks like once again we have failed to learn from the lessons of history. It makes me feel powerless, especially when the choices for response are seemingly limited to putting myself in the crossfire, or sitting here and writing about it. Both feel like they change nothing. But it is important to remember that it is creativity that shatters the illusion of being trapped, and that if there isn’t a third option, it is up to us to create one.

An experience I had this morning reminded me that anger only reduces available solutions. My husband and I took a trip to the only grocery store in the area this morning, and by the time we left with our items, we were shaking with anger.

Before we left the house, we took extra care to make sure that we had masks and gloves, wanting to protect ourselves and show respect for others. We are not sick, nor suspect that we have been exposed but always wear masks in public. We do this because, for once, there is something tangible, something easy that we can do to help during this pandemic, but we also do this because in our area, hypothetically it is a requirement.

We were horrified to see that not only were most of the customers in the store not wearing masks, but at least half of the employees were without masks as well.

We were horrified to see that not only were most of the customers in the store not wearing masks, but at least half of the employees were without masks as well. No one was wearing gloves, we didn’t see surfaces being sanitized at all, one way isle rules were not enforced, and most notably, there was a total lack of social distancing. This blew our minds and the anger flowed.

We spoke to the assistant manager, who had the audacity to provide us with the obvious lie that all of these employees had doctor’s notes excusing them from wearing a mask. I hate being lied to and I was offended that he expected me to believe this nonsense. In an almost comically timed fashion, one of his maskless employees interrupted him to let him know that she did not have one of these notes and that she had been on shift for an hour. To add insult to injury, he told us that the health department had no intention of enforcing the law with them, and since they aren’t going to get into any trouble, they aren’t going to bother.

We then spoke to the door monitor, who was enforcing nothing, and received the response that the store wasn’t able to, or “couldn’t”, really enforce these laws and precautions. Yet, not surprisingly, their sister location (10 miles away in the more liberal adjacent town) implements all of the “impossible” safety protocols for both employees and customers without issue.

At one point, my own social distancing saved me from decking a guy that started laughing at us for wanting to see these protocols enforced. We were dumbstruck, that with more than 100,000 dead in this country alone, that anyone could laugh about this subject. How could anyone be so cruel and selfish as to feel overly bothered by the simple ask of wearing a mask? And in a burst of outrage, I yelled at this guy for his selfish, ignorant, and dangerous behavior, but because I was angry, it didn’t come out in a way that he was ever going to hear, and he only laughed more.

We were dumbstruck, that with more than 100,000 dead in this country alone, that anyone could laugh about this subject.

Then I remembered that I am on “the side of right”. I didn’t need anger, because my argument is valid. With the goal of making meaningful change, we began the process of deconstructing what we were told, collecting information, and finding the right person that had the power to do what we could not.

First, we called the health department. We left a message and will be following up on that in the next episode. While we don’t have confirmation at this point, it is difficult to believe that they are going to be comfortable with the area’s only grocery store advertising that they have a get out of jail free card with them. We also doubt the accuracy of what we were told, however if it turns out to be true, we will have a new direction to pursue with that as well.

Next, we called the sister store location that is part of the same chain and asked if there are any larger corporate regulations that would vary from location to location that could be contributing to what we saw. We asked how they were able to take on the extra burdens of dealing with a pandemic, and if there was any reason that the location we had been to could not provide safety in the same way that they had set up. Not surprisingly, there were no circumstances to explain these discrepancies, which confirmed our suspicion that this was a choice.

Then, we contacted the main healthcare provider for the area. We asked the director if it was their policy to write notes excusing grocery store employees from wearing masks, and she said, “No [local health] clinic would write a note allowing people to work without a mask for any reason. If a person cannot wear a mask, they should not be working.”

No [local health] clinic would write a note allowing people to work without a mask for any reason. If a person cannot wear a mask, they should not be working.

This seemed straightforward and solid, however it is possible that grocery store employees might have health care providers outside of the local area, and that those providers might have different policies. We doubt it, but you can bet that we will be checking.

Lastly, we contacted corporate headquarters for the store chain. It is here that we made some progress. I cannot stress enough how important it is to put yourself in the shoes of the person you are talking to. If we had spoken with anger about the upsetting experience, we would have likely been brushed off, but instead we used our common interests to make a point that they cared very much about. As marketers we noticed, and then mentioned, that the lack of safety protocol enforcement was doing damage to their brand. A grocery chain does not want to be known for health concerns, and thinking of it in these terms got their attention. We have been told that they will be contacting the store and correcting this issue immediately. We’ll be following up on that as well.

The hope that I have for readers is to see the very real choices for meaningful action that we all have, and don’t often realize. Transforming anger into tenacity and resolve is a much more effective path toward making change, and when we think creatively, we can open up options we didn’t know we had. Change should never just be about what we want, and we should make sure we are on the side of right, but when we are, we must think, we must research, we must explain in the language of the listener, and we must not give up.

Watch for upcoming segments

Watch for Episode 2, where we uncover the truth. Are doctors excusing mask wearing in mass? Is the health department breaking the law? Not likely, but like any investigation, new information reveals a new story.

Episode 2: If it is the truth, it will come out!

Meaningful Action

Meaningful Action
30 Jul

When peaceful protesting is ignored by power, violence is inevitable

Rebellious Teenagers are a sign of ignorant parents. Many of us remember this first-hand, acting out as teenagers with self-destructive behaviors that hurt no one but ourselves. As much as it seems counterintuitive, to a teenager, it is a cry for attention, help, or some kind of change. There are usually signs of struggle that proceed acts of rebellion that go unnoticed, which is usually the reason for the act of rebellion in the first place. As parents, it is normal to let life get in the way of the things we should be seeing in our children, however, usually, when these rebellious events occur, we wake up and realize that we need to pay attention more than we have been.

Our government is designed to take on a parental role, and listening to the needs, wishes, and hardships that constituents face is part of the job description. This seems especially lost these days, and at a time of ubiquitous protesting in our country, listening is more important than ever before. The rioting and escalation to violence in response to yet another black man murdered by a police officer should not be considered a misbehavior of the public. This misinterpretation of the public’s actions and responses only reveals the extent of the ignorance of power.

Psychologically, this is no different than the rebellious teenager. The people have tried calm communication. They have been non-violent. The only result was the realization that power doesn’t listen to non-violent communication. Instead of focusing on the public’s escalation in the streets, we should ask the government why they didn’t listen when the public used peaceful channels–why they didn’t listen, even though it was their job to do so. Like anyone that finds themself desperate and out of positive options, the people, much like an angry teenager, started to take on destructive behaviors. The simple psychology of this situation is so straight forward that I find myself baffled that those in power do not recognize it.

I do not condone violence but I also see uprising that becomes violent for what it is–a thermometer.

I do not condone violence but I also see uprising that becomes violent for what it is–a thermometer. Violence, not surprisingly, is a red hot indication that there is a massive disconnect between power and people. Violence does not occur randomly or without cause. When peaceful protest turns violent it is almost always because those that should be listening are not.

Violence is an act of desperation to be heard and an act of desperation for change. Instead of condoning violence from their soap box, the government should take some accountability and admit to themselves and the public that violent events would have been unlikely to transpire if those in power had listened in the first place.

After shirking the duties of their offices, being ignorant to the realities and experiences of their constituents, and ignoring the peaceful cries for help, the fact that politicians have the audacity to ask the people to stop pursuing the only option that they have left is screwed up. Yet the same people that are getting screwed would likely be worse off if they said out loud the thing that no one wants to admit. Violence gets their attention.

Historically, violence is one of the most reliable catalysts for change. Reviewing the history books, there are very few peaceful communications that resulted in meaningful reactions from the associated powers. Unfortunately, most change only occurs because things finally got violent.

I am of the school of thought that believes that resorting to violence shows a lack of creativity

I am of the school of thought that believes that resorting to violence shows a lack of creativity, and personally I don’t even think it should be used as a last resort. Quite frankly, if you feel that someone needs to be hurt to get what you want, then maybe it is time to consider that what you want isn’t worth it. However in situations where authority abuses its power, there does seem to be a need for something to help level the playing field.

“Stop the violence”–even though I agree, those words are insulting coming out of the mouths of those that ignored the needs of their people. It is hypocritical at best. Just once I want to hear a politician address the neglect of their people before they bring up that very meaningful phrase. Stop the violence. It is your responsibility, YOU–the person in power, to stop this madness every bit as much as the person committing the violent acts. Don’t act like stopping this all is any more complicated than YOU just finally listening.

Brainwashing

29 Jul

Is it Really Brainwashing?

Brainwashing is a heavy term that as marketers we do not like to use without serious consideration. There is certainly a difference between tactics being used to communicate and influence for the purpose of advertising, and using those same tactics to create and control extremism. However, both can be described as: The systematic programming of the brain of another individual to react in a desired manner to a specific message, ideal, opinion, tendency, or inclination.

The difference is mentality. When used honestly, marketing tactics can enhance communication with the public, but when used for dishonest or self serving reasons, the tactics become synonymous with brainwashing, and there is no discernible difference.
A Note from Marketers

Our concern is that the public is unaware that many extreme perspectives have been normalized, resulting in a blind spot that can be abused.

The dictionary definition of brainwashing is: The process of pressuring someone into adopting radically different beliefs by using systematic and often forcible means.

Honest Marketing and Business Development explains that “we often focus on the word ‘force’, imagining a brainwashed individual strapped to a chair in front of flashing images with their eyes taped open. This spycraft image we have, where years later the brainwashed individual hears a code word that triggers their programming, is imaginative for Hollywood, but is not reflective of the true nature of brainwashing in our society”.

With information warfare, which is a form of brainwashing, the tactic is to create the same level of change without the individual ever realizing that they have been influenced or brainwashed. To the brainwashed individual, they don’t believe that their views have changed or that they have adopted a radically different perspective. This is extremely difficult to combat because it is impossible to know the alternate ideals that the same individual would possess without being exposed to the brainwashing influence.

While brainwashing might not be apparent to the individual, the larger trends in public polling show very apparent turns to extremist ideals. This is also reflected in responses to extremism, which by nature is extreme itself in order to be proportionate. Similar to the method for boiling a frog, the public slowly is exposed to more and more extreme ideas, that to the individual, will feel normal as they escalate, due to the slow gradient of change.

Is it extreme to call it brainwashing? Not at all.

The strategy isn’t to convince you that their ideas are right, it is to program you like a computer.

Brainwashing is a systematic programming of the human brain to react to information or cues in a specific desired manner. It is very subtle and highly invasive, and is done with the intent to alter everything from automatic responses to opinions, without the subject ever realizing anything has changed. Because it is nearly invisible, it can be difficult to see where one has been influenced.

Below we explore some of the most common techniques used to manipulate the masses. Having an understanding of these common tactics is helpful when taking an internal inventory, because it highlights the intent of the sources we receive information from.

It is extremely important to make sure that what we think, what we feel, and what we prefer was set based upon our experiences and factual information, not programming from outside entities.

The following techniques are used in dirty marketing, propaganda, and information warfare, three distinctive, yet similar categories that we as marketers have watched degrade into synonymous with brainwashing due to abuse of power in corporations as well as government.

Herd Mentality

Herd Mentality
04 Aug

This tactic uses language that emphasizes quantity over quality, where the claim is not that something is the best, but is the most popular. Implying that most people do things a certain way – or that you are out of alignment with some kind of universal agreement – is a manipulation tactic intended to neutralize dissent. Using statements that evoke the feeling of exclusion or isolation for anyone in disagreement triggers fear and self doubt, and associates all paths except for agreement with unpopularity. In a state of fear or doubt, humans are less likely to go against the perceived flow, even if that flow is falsely manufactured.

False Absolutes

False Absolutes
25 Jul

Statements that are only absolute in a certain context can be used as a starting place to manipulate audiences into believing the same statement is appropriate in all contexts. Wording a statement so that it sounds universal discourages audiences from checking to make sure that the information is true in all circumstances. This tactic creates black and white thinking patterns and dampens analytic thought processes that would reveal obvious exceptions and holes in logic.

Association To Universal Positive Statements

Association To Universal Positive Statements
25 Jul

This tactic abuses our brain’s propensity to make associations as an effective way to store memories. Associations are fairly simple to create, sometimes only requiring proximity to form the necessary neural pathways to connect otherwise unrelated points.  Commercials frequently abuse this tactic by showing an audience imagery that evokes strong emotion or stirs up a desired reaction, then connecting it to their brand. In a related abuse, companies and politicians  establish false positive associations for themselves by creating connections to universally accepted positive or popular platforms. This lowers the risk of rejection and creates false approval from audiences that are unable to separate out the speaker from the speech.

Word Salad

Word Salad
24 Jul

Word choice is extremely important, but not as important as the rhythms and patterns of speech.  By replicating familiar speech patterns, speakers can masquerade their word-salad as sensible content. Our expectations surrounding rhythm and inflection are so strong that if we aren’t paying careful attention, complete nonsense can take on meaning.  Humorously, this is frequently done in media, where characters string together words with little meaning in a specific rhythm to sound like futuristic scientists or experts. Unfortunately, the line is not drawn at fiction, and this tactic is notoriously used by authority, especially when making statements attempting to mitigate wrongdoing.

Making Claims That Cannot Be Proven Wrong

Making Claims That Cannot Be Proven Wrong
24 Jul

There is no risk of being proven wrong if a statement is designed to escape fact checking. This tactic centers around claims that cannot be researched due to lack of access to surrounding information, or claims that address something that is beyond proof. If there is no manner to test the accuracy of the statement, audiences must form opinions that are based on other less reliable factors, such as confidence or delivery style. When speakers lack in substance, this tactic helps focus audiences on other qualities they might possess. Additionally, this tactic is often used to stall or deflect away from hardline questions when substantive responses haven’t been prepared or don’t exist.

Abusing Design Patterns of Authority

Abusing Design Patterns of Authority
24 Jul

This tactic centers around the use of design elements or aesthetics that are commonly associated with authoritative entities such as government, science, or law enforcement. In marketing, psychology is used to assess how humans react to different forms, colors, and imagery, and this information informs how designers manipulate aesthetics to create predictable reactions from viewers. Aesthetics that were designed to re-enforce authority can be misused to prime viewers to ingest messaging as though they were coming from a more established or serious source, and can result in the spread of misinformation because of their formal appearance.

Normalizing

Normalizing
23 Jul

Like the frog that doesn’t realize it is being boiled, normalizing is a gradual process of changing perceptions about what should be considered normal. This tactic is often used as an attempt to mitigate outrage surrounding extremism. Labeling abnormalities as normal is an abuse of herd mentality, where people don’t want to be perceived to lie on the fringes of society or be left behind the pack. Unfortunately, normalizing is how many outrageous actions go unpunished. Normalizing interferes with the momentum of opposing parties by draining our sense of injustice and replacing it with acceptance of the new norm.

Creating False Connections

Creating False Connections
23 Jul

This tactic makes claims that two unconnected things should have an association. False associations, positive or negative, can be made by manufacturing a relationship or suggesting one thing is a catalyst for another. Implying or claiming proximity helps transfer pre-established associations without putting in effort to build a reputation from the ground up. In addition to being used as a shortcut, associations can be used to confuse or obscure true intentions by piggybacking onto trusted ideas, people, or products.