This tactic makes claims that two unconnected things should have an association. False associations, positive or negative, can be made by manufacturing a relationship or suggesting one thing is a catalyst for another. Implying or claiming proximity helps transfer pre-established associations without putting in effort to build a reputation from the ground up. In addition to being used as a shortcut, associations can be used to confuse or obscure true intentions by piggybacking onto trusted ideas, people, or products.
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