Dark Pattern Design

25 Jul

This tactic uses a variety of dirty tricks to deceive users when performing tasks such as authorizing payments or signing up for services.  This tactic is utilized with malicious intent and abuses the brain’s wiring for pattern recognition. Repetitive tasks wire patterns and processes into our “muscle memory”, which can be abused to trick users into accidentally approving or authorizing without intending to. This can be as simple as switching the “yes” and “no” button options after the user has become accustomed to seeing them in a certain order or location, but others can be extremely clever and complex. For a full library of tactics and reported running dark pattern scams, visit:

https://www.darkpatterns.org/types-of-dark-pattern

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