This tactic uses language that emphasizes quantity over quality, where the claim is not that something is the best, but is the most popular. Implying that most people do things a certain way – or that you are out of alignment with some kind of universal agreement – is a manipulation tactic intended to neutralize dissent. Using statements that evoke the feeling of exclusion or isolation for anyone in disagreement triggers fear and self doubt, and associates all paths except for agreement with unpopularity. In a state of fear or doubt, humans are less likely to go against the perceived flow, even if that flow is falsely manufactured.
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