False Absolutes

Illustration representing the manipulation tactic: False Absolutes

Statements that are only absolute in a certain context can be used as a starting place to manipulate audiences into believing the same statement is appropriate in all contexts. Wording a statement so that it sounds universal discourages audiences from checking to make sure that the information is true in all circumstances. This tactic creates black and white thinking patterns and dampens analytic thought processes that would reveal obvious exceptions and holes in logic.

The full article is on its way. We're still writing the in-depth breakdown of this tactic — check back soon, or browse other posts in the meantime.