Micro Targeting
When speaking to a very specific audience of a certain demographic, messages are designed to tap into that demographic's known preferences and dislikes. The more specifically that an audience is targeted, the more extreme the messaging can be because the speaker isn't worried about including considerations for a wide range of opinions. This creates a powerful and influential illusion of connection when it is in fact merely a product of research and targeting.
The full article is on its way. We're still writing the in-depth breakdown of this tactic — check back soon, or browse other posts in the meantime.
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