Normalizing

Illustration representing the manipulation tactic: Normalizing

Like the frog that doesn't realize it is being boiled, normalizing is a gradual process of changing perceptions about what should be considered normal. This tactic is often used as an attempt to mitigate outrage surrounding extremism. Labeling abnormalities as normal is an abuse of herd mentality, where people don't want to be perceived to lie on the fringes of society or be left behind the pack. Unfortunately, normalizing is how many outrageous actions go unpunished. Normalizing interferes with the momentum of opposing parties by draining our sense of injustice and replacing it with acceptance of the new norm.

The full article is on its way. We're still writing the in-depth breakdown of this tactic — check back soon, or browse other posts in the meantime.